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Case-Studies
Every ConversionTeam CRO case study: real A/B tests with results for ecommerce, SaaS, lead gen and B2B sites, from 8,000+ tests run since 2008.
AB Testing83%Program win rateCase study · AB Testing5 Winning A/B Tests, $531K for a Streaming SaaS in 90 Days
ConversionTeam's 90-day CRO sprint delivered 5 winning A/B tests and $531K annualized revenue impact for a global audio streaming SaaS platform.
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AB Testing+12.6%Conversion rate liftCase study · AB TestingCTA Changes Lift B2B SaaS Lead Generation 12.6%
A leading enterprise HR SaaS platform saw a 12.6% increase in lead generation by transforming their CTA from a generic 'Get Started' to a consultative 'Talk to an HR Solutions Expert'. The test, which ran across 50,000+ users, demonstrated how aligning button messaging with B2B buyer expectations and adding contextual benefit statements can significantly impact conversion rates while maintaining brand standards. By moving from action-oriented to value-focused copy, the AB test delivered results at 96% statistical confidence.
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Case Study+20%Multi-purchase rateCase study · Case StudyWelcome Series Lifts Multi-Purchase Rate 20%
Learn how an e-commerce crafting supplies retailer boosted multi-purchase conversion rates by 20% through a strategic welcome email series. By implementing a four-part automated sequence combining personalized offers, rewards program integration, and educational content, the retailer significantly improved customer retention and engagement while reducing unsubscribe rates. This case study breaks down the implementation, testing methodology, and measurable results that led to improved revenue per visitor
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Case Study+27.8%Conversion rate liftCase study · Case StudyForm Placement Lifts SaaS Security Leader Conversions 27.8%
An enterprise security platform's product page wasn't converting trial form visitors effectively. Through strategic form placement and streamlined user paths, we helped them achieve significant improvements in both trial signups and revenue per user. See how thoughtful conversion optimization transformed their results while maintaining the detailed product information B2B buyers need
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Conversion Rate Optimization+5.2%Conversion rate liftCase study · Conversion Rate OptimizationNavigation Redesign Boosts Conversions 5.2%
Transforming a gift card retailer's navigation dropdown yielded impressive results: 5.2% conversion rate increase and $3.7M additional annual revenue. Our testing revealed that the simpler two-column layout dramatically improved user engagement and purchase behavior. This case study demonstrates how intelligent navigation design directly impacts e-commerce profitability through reduced cognitive load and improved user experience.
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AB Testing+6.6%Conversion rate liftCase study · AB TestingCross-sell Optimization Lifts Ecommerce Conversion Rate 6.6%
Learn how we increased an e-commerce retailer's conversion rate by 6.6% with strategic cross-sells. Our vertical "offramp" solution generated an additional $5.4 million in annual revenue by solving decision paralysis and keeping customers in the purchase funnel. See the proven techniques that outperformed traditional carousel designs with 94% statistical confidence.
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AB Testing76%Program win rateCase study · AB Testing$14MM+ From 90-Day A/B Testing Sprints for Jewelry eCommerce
Run as consecutive 90-day testing sprints, ConversionTeam's CRO program delivered a 76% win rate and over $14MM in incremental revenue for a leading jewelry eCommerce retailer.
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AB Testing$5MM+Incremental revenueCase study · AB Testing90-Day Sprints: 9 Winning A/B Tests, $5MM+ for Houseplans
ConversionTeam's CRO program, run in consecutive 90-day testing sprints, delivered 9 winning A/B tests and over $5MM in incremental revenue for a leading houseplans eCommerce marketplace.
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AB Testing+68.8%Conversion rate liftCase study · AB TestingSmart Mobile Search Redesign Lifts Conversions 68.8%
How a Strategic Mobile Homepage Redesign Led to 68% Conversion Growth A case study in data-driven mobile optimization that delivered remarkable results Looking for ways to boost your mobile conversions? This case study shows how strategic simplification of a home design company's mobile search interface led to dramatic improvements in user engagement and revenue. The Challenge Our client offers thousands of premium house plans online, but their complex interface was causing significant friction for mobile users. With mobile traffic continuously increasing, their conversion rate was stuck at a mere 0.12% - clearly indicating a problem with their search experience. The Solution Rather than a complete overhaul, we implemented three targeted changes: Replaced the technical "Advanced" tab with an intuitive "House Plans by Style" option Added compelling conversion-focused language: "Find the Perfect House Plan" Removed the unnecessary square footage filter to simplify the interface [Continue reading to see the impressive results and learn why this approach worked so well...]
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Case StudyCase study · Case StudySimple Product Page Addition Boosts Revenue 25%
This D2C house plans company improved transactions by 25% with one targeted change to their product page. See the exact modification that drove growth.
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Case StudyCase study · Case StudyFacet & Filter Optimization Drives eCommerce Conversions
This eCommerce leader in medical supplies and equipment achieved a 10% rise in revenues per user with this one change.
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Case StudyCase study · Case StudyGetting More Conversions for a Popular Page
The Client The test ran in March of 2022. This TV shopping network is a leader in the direct-to-consumer (D2C) jewelry market. It hired ConversionTeam in 2019 to increase the conversion rate via the Iterate Program. The Business Need The client has had success with a 2-level category page approach where there is a portal […]
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AB Testing+35.4%Conversion rate liftCase study · AB TestingSocial Proof Drives 41% Revenue Lift for Cruise Aggregator
A leading cruise tour aggregator with strong reviews wasn't converting their excellent reputation into sales. By adding TrustPilot reviews to their booking pages, they saw conversion rates jump 35.4% and revenue increase 41.2% during the test period. This case study explores how social proof at key decision points can dramatically improve booking performance.
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AB Testing+25%Conversion rate liftCase study · AB TestingBenefit Statements Boost Conversion Rate 25%
In this case study, we show how strategic mobile UX optimization boosted revenue per user by 25% for a leading house plans retailer. By implementing a mobile-first welcome experience that clearly communicated value propositions, we achieved significant improvements in transaction rates and overall engagement. The data-driven approach delivered impressive results with 97.5% statistical confidence, demonstrating the power of early user orientation for high-consideration purchases in the custom home building market.
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Case StudyCase study · Case StudyContinuing Education Enrollments Soar
The Client This online state university offers online educational programs for undergraduate and graduate degrees as well as professional and continuing education certificates. Top-nav information architecture for higher-education sites is the difference between hidden program revenue and a top-line growth lever - 255% revenue increase on the Professional Development pathway here. Structural CRO work at […]
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Case Study+129%Conversion rate liftCase study · Case Study129% Conversion Boost for Auto Parts eStore
This Auto Parts eCommerce Site is a Fortune 1000 Company and the nation's largest auto parts recycler with more than 300 facilities in five countries. With the country's largest and best-organized inventory of used auto parts, it offers direct sales of their parts online through their eCommerce store. Multi-touchpoint optimization on large-catalog ecommerce drove this […]
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Case Study+9.3%Conversion rate liftCase study · Case StudyNew Messaging Brings Higher Conversion
This luxury glass mats brand balanced aspirational & utilitarianism to boost purchase conversions.
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AB Testing+29.7%Conversion rate liftCase study · AB TestingForm Testing Increases Patient Signups 30%
A premium women's health center sought to improve patient acquisition through their website. Through strategic form optimization and A/B testing, we transformed their underperforming contact form (2.17% conversion rate) into a 29.7% more effective patient acquisition tool.
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AB Testing+90.2%Conversion rate liftCase study · AB TestingCustomer Review Positioning: 90% Conversion Boost
A/B test for a premium industrial coatings retailer revealed a surprising insight: displaying 5-star customer reviews outperformed technical durability messaging by a staggering 90.2%. Even for highly technical products like marine and pool paint, social proof proved more persuasive than performance specifications. This case study demonstrates how proper review positioning can dramatically impact conversion rates and revenue, challenging conventional wisdom about marketing technical products. Find out how we implemented this strategy and the specific results we achieved.
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AB Testing+27.6%Conversion rate liftCase study · AB TestingText Messaging Strategy Lifts Patient Engagement 27.6%
For a premium women's healthcare practice, we tested increasing the prominence of text messaging options in their website header and contact page. This simple UI change - making the existing texting option more visible alongside phone numbers - yielded impressive results with a 27.6% increase in lead form conversions. The test demonstrated how better visibility of alternative contact methods can significantly impact healthcare lead generation.
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AB Testing+8.2%Conversion rate liftCase study · AB TestingFree Shipping Test Drives 8.2% Conversion Boost
How Strategic Shipping Promotions Boosted Our E-commerce Conversion Rates A data-driven case study on effective multi-touchpoint shipping messaging Free shipping continues to be one of the most powerful incentives in e-commerce, but how you communicate these offers can dramatically impact their effectiveness. Our recent optimization project revealed surprising insights about how new visitors respond to shipping promotions across their shopping journey. Key Insights Our data revealed new visitors responded exceptionally well to shipping promotions. The multi-touchpoint approach created consistent engagement opportunities throughout the customer journey. Analysis showed three key success factors: New visitors engaged strongly with shipping messaging Consistent promotion across touchpoints boosted both conversion rates and average order values The message resonated across all devices [Continue reading to discover our recommended implementation strategy and see the impressive results...]
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AB Testing+5.9%Conversion rate liftCase study · AB TestingMobile Cart Banner Lifts Furniture Retailer Revenue 5%
How a Persistent Shopping Cart Banner Boosted Mobile Revenue by 5% In the competitive world of e-commerce, small UI changes can drive significant revenue impacts. One of our recent mobile optimization tests proved this convincingly, delivering a 5% revenue lift with 98% statistical confidence. By implementing a persistent shopping cart banner across a client's mobile site, we solved a fundamental browsing-to-purchase disconnect. Mobile shoppers could now see their selected items throughout their journey, maintaining purchase momentum without interrupting the shopping experience. The test results speak for themselves: conversion rates improved from 0.17% to 0.18% (a 5.9% lift) and revenue per user jumped from $1.48 to $1.55. This case study demonstrates why leading brands must go beyond copying best practices and actively innovate their user experience. Read the full analysis to discover how strategic mobile interface additions can outperform minimalist approaches...
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AB Testing+18.8%Conversion rate liftCase study · AB TestingApp Download Placement Boosts Conversions 18.8%
Learn how we increased a national furniture retailer's app download conversions by 18.8% and boosted revenue by 23.4% with a simple UX change. By moving their promotional shadowbox from the bottom to the top of the screen, we aligned with natural user scanning patterns for desktop visitors. See our complete methodology, implementation details, and statistical analysis in this case study.
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AB Testing+133.3%Conversion rate liftCase study · AB TestingSecurity Trust Signals Drive 36.7% More Revenue
Discover how we boosted conversion rates by 133.3% for a Premium Security Equipment E-commerce Retailer through strategic trust signal placement. By repositioning customer reviews, live chat, and shipping information, we helped users feel more confident during high-value purchases. This simple CRO technique increased transactions by 142.9% and delivered a 36.7% revenue lift in just 3 days. Learn the exact implementation details that drove these impressive results.
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AB Testing+2.0%Conversion rate liftCase study · AB TestingCheckout Terms & Conditions Placement Lifts Revenue 7%
A major US furniture e-commerce retailer struggled with checkout abandonment caused by complex T&C presentation. By strategically optimizing their legal content design and placement, we achieved a 7.4% revenue per user increase and 2% higher conversion rates while maintaining full compliance. Instead of overwhelming users with legal text at the final stage of purchase, we developed a clean, simple approach that maintained compliance while reducing friction: Created a compact, less intimidating format Added a modal popup for full terms access Maintained all legal requirements while reducing friction
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Case Study+6.76%Conversion rate liftCase study · Case StudyEasy Approach for More Users & Conversions
The Client This eCommerce site is one of the highest-rated sellers of car covers in North America. Over the years, they have served tens of thousands of happy and satisfied customers with their high-quality and reasonably priced items. The test ran in July of 2019. The Business Need The company wanted to hide the unnecessary […]
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AB Testing+21%Conversion rate liftCase study · AB TestingValue Proposition Test Drives 21% Revenue Increase
A North American cruise booking platform needed to improve their homepage performance. Through strategic A/B testing of value propositions, we discovered that expanding their messaging from "savings only" to "choice and savings" created remarkable results: 21% higher total revenue 34.1% improvement in conversion rate The winning value proposition "More Choices, More Discounts" outperformed both the control message "Pay Less For Discount Cruises Worldwide" and another variation with 95% confidence. Why did it work? Our data revealed that cruise shoppers respond better to a complete value proposition addressing multiple needs. Adding "choice" to the savings message created a more compelling story that resonated with customers.
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AB Testing+18.5%Conversion rate liftCase study · AB TestingSaaS HR Platform Drives 18.5% More Leads
A leading HR solutions provider struggled to showcase their comprehensive platform on their homepage. Our redesign better communicated their complete service offering through clear, structured content presentation. The result: an 18.5% lift in form submissions across more than 345,000 visitors, demonstrating that simplified presentation of complex B2B services drives better lead generation performance.
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AB Testing+12.2%Conversion rate liftCase study · AB TestingTrust Badge Test Delivers 12.2% Conversion Rate Boost
Trust badges may seem like a small detail, but they can make a big difference in conversion rates. In this case study, we explore how strategic placement of Norton trust badges helped a house plans retailer boost their conversion rate by 12.2% and increase revenue by 16.6%. By complementing existing security indicators and maintaining consistent trust signals across all devices, we created a more confident buying experience for customers making high-value digital purchases. Learn the key principles behind effective trust badge implementation and how they can reduce purchase anxiety for your e-commerce business.
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Case Study+5.1%Conversion rate liftCase study · Case StudyNew Change Grows Revenue to 7.1%
This American-owned and operated cigar eCommerce business highlighted their brand value to grow revenues by 7.1% per visitor.
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AB Testing+19.0%Conversion rate liftCase study · AB TestingTrust Signal Test Drives 19% Conversion Boost
In this comprehensive case study, we reveal how our optimization strategy transformed the conversion funnel for a leading professional paint supplies e-commerce store. Facing challenges with visual clutter from multiple competing trust badges, our team implemented a focused, data-driven approach that delivered remarkable results. By strategically placing a single TrustGuard badge and removing unnecessary indicators, we achieved a significant 19% conversion rate increase (from 1.51% to 1.80%) and boosted total revenue by 8%. Through rigorous A/B testing with over 26,000 participants, we validated our hypothesis that quality outperforms quantity when it comes to trust signals. This case study breaks down our methodology, the psychology behind trust indicators, and provides actionable insights on how strategic placement matters. Discover the three crucial e-commerce principles we uncovered about user confidence and learn how these findings could revolutionize your own conversion optimization strategy.
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AB Testing+8.6%Conversion rate liftCase study · AB TestingInfinite Scroll Drives 8.6% More Sales for Medical ID Store
Discover how our team achieved an 8.6% conversion rate increase for a Premium Medical Accessories Retailer by replacing traditional pagination with infinite scroll on category pages. This simple UX change eliminated friction in the shopping journey, allowing customers to discover more products without interruption. The implementation included smart lazy loading and mobile-first design, resulting in significant revenue improvements across all devices. See the complete test methodology and results in this data-driven case study.
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Case StudyCase study · Case StudyCustomer Satisfaction Increases Revenues
The Client This client, a global company that serves 40 countries, is an online store of blank and custom-printed labels, stickers, tags, and cards. The Business Need As a decades-old global company, the client wants to ensure its products are the best on the market. It takes pride in its credibility and the quality of […]
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AB Testing+3.9%Conversion rate liftCase study · AB Testing2-Column Layout Lifts Furniture Retailer Conversions 3.9%
Discover how a simple PLP design change boosted conversions by 3.9% for a National Multi-Channel Furniture Retailer. By reducing products per row from 3 to 2, we created larger product images and clearer information displays—proving that for high-value purchases like furniture, visual clarity drives sales. This data-driven test ran across 339,858 users with 83% statistical confidence, delivering measurable revenue gains through smarter visual merchandising.Retry
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Case Study+207%Conversion rate liftCase study · Case StudyCRO Boosts 207% eCommerce Conversion Rate
This graduation regalia site took advantage of its existing resources to get a 207% conversion jump.
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Case Study+167%Conversion rate liftCase study · Case StudySEO Traffic Converts 167% Better
The Business Need The company was receiving a decent level of Organic Search Traffic from its target states of California and Colorado, but the site was not converting organic traffic into leads. With a new Search Engine Optimization (SEO) program beginning, they recognized the need for the site to be optimized, not only to get […]
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