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Hitlist included
The Iterate program includes everything in the Hitlist Audit.
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A/B test roadmap
We use our SCORE criteria to prioritize the test concept backlog in order to ensure we deliver value quickly.
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Collaborative prioritization
We then layer on internal priorities, upcoming design changes, and competitive pressures in order to make the roadmap comprehensive.
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Iterate cycles
This is where the magic happens! Iterate programs come with 3-5 A/B testing cycles. We will design, dev, QA and monitor the top roadmap A/B tests. For most tests we can do this 100% on our side with none of your dev resources. Our included A/B testing tool saves clients thousands of dollars a month and has no volume or time restrictions.
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Project management
We use Clickup for project management, but have plugged directly into client PM tools as well. Slack, email and bi-weekly meetings are the other core components of our PM process.
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Periodic fresh takes
Staggered about every 6 months we re-invigorate the program with Analyst peer reviews UX and UI studies User testing refreshes Design refreshes.
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Analytics projects
We also provide analytics services as part of the Iterate program and often provide tagging, analytics consulting and reporting services.
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CRO advisor services
With our close collaboration across many clients, we are in a good position to offer real world advice on the myriad CRO vendors and SAAS providers out there, and are happy to use our experience and expertise to vet potential partners. Virtual implementation services Some of our clients find our ability to quickly create front end website changes valuable - even outside of the A/B testing world and we provide this as bonus to our clients.
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Quarterly Reviews
We prepare an executive summary every quarter based on our progress reports where we track all our tests and implementation efforts in order to look back at the last quarter and revisit the roadmap for the next.
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Quarterly Surveys
To make sure we are delivering industry leading value to our clients, and to adjust if we are missing the mark.
Iterate
CRO A/B Testing Program
Iterate is designed for ecommerce companies that need to improve their conversion rate and revenue. It’s good fit for those that want to:
Start an A/B Testing Program
Revamp an existing program
Expand an existing program
Outperform the competition
Iterate is a monthly program that picks up where the hitlist audit leaves off and includes:
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Turn Key testing
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Strategy & Tactics
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Results
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Feedback loops
Want to see exactly what our Iterate Recommendations look like?
The Iterate Process
Are we a good fit?
Frequently Asked Questions
Conversion rate optimization testing involves experiments aimed at determining what website changes will lead to more conversions. It is a customer experience research methodology that can provide valuable insights to a business on user behavior in addition to improving profitability. An example of a CRO test is an experiment that involves presenting different versions of a webpage - one with a call to action at the top of the landing page, another one with the CTA at the bottom - to users and seeing which leads visitors to convert more.
After running tests, CRO experts will analyze the results and provide recommendations based on A/B tests that show statistical significance. These tests can provide a data-driven approach to impactful website optimizations.
There are different types of CRO tests, but the most common ones are A/B testing and multivariate testing (MVT). A/B testing, also known as split testing, is a randomized experiment in which two variants are presented to see which one appeals more to website visitors. Multivariate testing, on the other hand, involves the testing of multiple variants at once, as part of a controlled experiment.
A/B testing is a technique that is used within the process of conversion rate optimization. While it is an important component, there are many other components of a CRO program, from target audience research to heatmaps and more.
