The Iterate program includes everything in the Hitlist Audit.
A/B test roadmap
We use our SCORE criteria to prioritize the test concept backlog in order to ensure we deliver value quickly.
We then layer on internal priorities, upcoming design changes, and competitive pressures in order to make the roadmap comprehensive.
This is where the magic happens! Iterate programs come with 3-5 A/B testing cycles. We will design, dev, QA and monitor the top roadmap A/B tests. For most tests we can do this 100% on our side with none of your dev resources. Our included A/B testing tool saves clients thousands of dollars a month and has no volume or time restrictions.
We use Clickup for project management, but have plugged directly into client PM tools as well. Slack, email and bi-weekly meetings are the other core components of our PM process.
Periodic fresh takes
Staggered about every 6 months we re-invigorate the program with Analyst peer reviews UX and UI studies User testing refreshes Design refreshes.
We also provide analytics services as part of the Iterate program and often provide tagging, analytics consulting and reporting services.
CRO advisor services
With our close collaboration across many clients, we are in a good position to offer real world advice on the myriad CRO vendors and SAAS providers out there, and are happy to use our experience and expertise to vet potential partners. Virtual implementation services Some of our clients find our ability to quickly create front end website changes valuable - even outside of the A/B testing world and we provide this as bonus to our clients.
We prepare an executive summary every quarter based on our progress reports where we track all our tests and implementation efforts in order to look back at the last quarter and revisit the roadmap for the next.
To make sure we are delivering industry leading value to our clients, and to adjust if we are missing the mark.