Moving the needle
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The Needle Blog
We're constantly working to move the needle for our clients. Collected here are case studies, articles and points of view on CRO strategies and tactics.
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Announcing: eCommerce Best in Class 2023 Report – Conversion Optimization Features
Announcing: eCommerce Best in Class 2023 Report – Conversion Optimization Features
This report is a joint project by Inflow and ConversionTeam. After a few years of silence, our eCommerce Best in Class Report is back — and better than ever. In this annual report, we review what top online retailers are doing with their conversion rate optimization. We look at user experience, checkout flows, page design, and more. […]
April 14, 2023
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7 Ways to Improve User Experience of Your Ecommerce Store
Want to improve user experience on your ecommerce website? Check out these 7 proven and tested techniques to improve UX Mathew Dixon, Karen Freeman, and Nick Toman said in their article in HBR that: “Delighting customers doesn’t build loyalty; reducing their effort — the work they must do to get their problem solved — does.” […]
September 25, 2022
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Step-by-Step Guide to Run a Painless CRO Audit
Do you know what persuades your target audience to buy from your ecommerce store? Do you know the reason why your audience behaves differently toward similar offers? A CRO (conversion rate optimization) audit gives you an overview of the entire site and helps you identify funnel leakages and areas of improvement. The examination lays the […]
September 10, 2022
Read moreCase studies
Online House Plans Site
How a Simple Addition to the Product Page Boosted Revenues
Leading eCommerce site for Medical Supplies & Equipment
Leveraging Heatmap to Improve User Experience
Articles
Case Studies
Featured
Announcing: eCommerce Best in Class 2023 Report – Conversion Optimization Features
This report is a joint project by Inflow and ConversionTeam. After a few years of silence, our eCommerce Best in Class Report is back — and better than ever. In this annual report, we review what top online retailers are doing with their conversion rate optimization. We look at user experience, checkout flows, page design, and more. […]
April 14, 2023
Read more7 Ways to Improve User Experience of Your Ecommerce Store
Want to improve user experience on your ecommerce website? Check out these 7 proven and tested techniques to improve UX Mathew Dixon, Karen Freeman, and Nick Toman said in their article in HBR that: “Delighting customers doesn’t build loyalty; reducing their effort — the work they must do to get their problem solved — does.” […]
September 25, 2022
Read moreStep-by-Step Guide to Run a Painless CRO Audit
Do you know what persuades your target audience to buy from your ecommerce store? Do you know the reason why your audience behaves differently toward similar offers? A CRO (conversion rate optimization) audit gives you an overview of the entire site and helps you identify funnel leakages and areas of improvement. The examination lays the […]
September 10, 2022
Read moreHow a Simple Addition to the Product Page Boosted Revenues
A leading eCommerce company in the D2C house plans market improved transactions by 25% with 1 change on their product page.
December 2, 2022
Read moreLeveraging Heatmap to Improve User Experience
This eCommerce leader in medical supplies and equipment achieved a 10% rise in revenues per user with this one change.
December 1, 2022
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Getting More Conversions for a Popular Page
The Client The test ran in March of 2022. This TV shopping network is a leader in the direct-to-consumer (D2C) jewelry market. It hired ConversionTeam in 2019 to increase the conversion rate via the Iterate Program. The Business Need The client has had success with a 2-level category page approach where there is a portal […]
December 1, 2022
Read moreAssociate Director of Optimization
We are looking for an Associate Director of Conversion Services. In this position, you will be assisting the Director of Optimization to maintain the ConversionTeam’s status as an industry leader. You will be working closely with the Director in handling client results, profitability, staffing, resource management and workload planning, budget management, some business development, some […]
Announcing: eCommerce Best in Class 2023 Report – Conversion Optimization Features
This report is a joint project by Inflow and ConversionTeam. After a few years of silence, our eCommerce Best in Class Report is back — and better than ever. In this annual report, we review what top online retailers are doing with their conversion rate optimization. We look at user experience, checkout flows, page design, and more. […]
April 14, 2023
Read more
7 Ways to Improve User Experience of Your Ecommerce Store
Want to improve user experience on your ecommerce website? Check out these 7 proven and tested techniques to improve UX Mathew Dixon, Karen Freeman, and Nick Toman said in their article in HBR that: “Delighting customers doesn’t build loyalty; reducing their effort — the work they must do to get their problem solved — does.” […]
September 25, 2022
Read more
Step-by-Step Guide to Run a Painless CRO Audit
Do you know what persuades your target audience to buy from your ecommerce store? Do you know the reason why your audience behaves differently toward similar offers? A CRO (conversion rate optimization) audit gives you an overview of the entire site and helps you identify funnel leakages and areas of improvement. The examination lays the […]
September 10, 2022
Read more
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