-
Intake
Discuss competitive advantages, social proof assets, in depth goal review
-
Kickoff meeting
Review intake and identify CRO opportunities for later investigation
-
Analytics audit
Fix common issues like url pollution, missing goals, badly formed goals, fix & update funnels, update site search, add other business critical tagging
-
Poll
The best poll question ever: What's the one thing that almost stopped you from purchasing today?
-
User testing
We give users a scenario on your site, then have them complete the same scenario on a competitor site
-
Heatmaps & session recording
Many benefits, including a better approach to complicated path analysis in analytics
-
Competitive analysis
If your competitors have better UX than you, use theirs as a starting point
-
Hitlist
60-90 pages of actionable CRO goodness
-
Hitlist reviews
We will review your implementation of the hitlist and/or work with your devs to achieve the CRO goals in the audit.
Hitlist
Ecommerce CRO Audit
From start ups (with wireframes) to established ecommerce leaders, our Hitlist clients come to us when they need:
To increase conversion rates
A CRO focused design review
To implement best practices
To lower CPA
A fresh set of eyes
To grab low hanging fruit
The Hitlist is a 60-90 page document that is:
1.
Specific and actionable
2.
Based on actual results
3.
Holistic
4.
Proven and Effective
Get Your Free Quick Wins CRO Audit
Hitlist Audit Process
Are we a good fit?
Need A/B Testing in Addition to a CRO Audit?
Frequently Asked Questions
A CRO audit, also known as a conversion audit, is an in-depth review and evaluation of a website’s customer journey and user experience. The goal is to identify any barriers to conversion on the site as well as any opportunities to optimize the conversion funnel. Barriers can include functionality or usability issues whereas opportunities can include things like adding call to action / CTA buttons to the top of landing pages or adding trust signals throughout the site.
For an eCommerce site, this type of audit often includes an assessment of the entire purchase process, from the category and product pages through to ‘add to cart’ and the checkout process.
CRO audits, and the implementation of their results, can have a direct impact on a business’s bottom line. Specific benefits can include:
- Better understanding of website visitors and demographics
- Decreases in bounce rate
- Increases in desired user behavior (conversions)
- Improvements in the value of website traffic
- Increases in the return on other digital marketing campaigns
On average, an audit conducted by a CRO expert can cost between $1 ,500 and $10,000 depending on the scope.
