A/B Testing in the Jewelry eCommerce Sector to Improve Revenue and Average Order Value
The Client
Leading eCommerce Retailer in the Jewelry Sector
The website offers a diverse catalog that
ranges from intricately designed necklaces to high-quality loose gemstones. Catering to a varied
consumer base with different preferences and spending capacities, the platform attracts over
100,000 daily users and is based in the United States.
Tags
Cart & Checkout Optimization, Merchandizing, PDP, Price UX, Warranty Prominence
Case Study Published
January 17, 2024
