Conversion rate optimization (CRO) is the practice of testing changes to elements on a website with the goal of improving conversions. This is an iterative process and often involves:
- Industry and audience research
- Customer behavior analysis
- Optimized landing pages
- Clear calls to action (CTA’s)
- A/B Testing
Conversions are the actions one wants a website visitor to take, such as purchasing a product, signing up for a newsletter, filling out a contact form, and more.
Costs can vary based on a CRO specialist’s level of expertise and what’s involved with the program or project. Many programs typically cost between $5,000-$10,000 per month.
CRO can have a direct impact on a business’s bottom line as the primary goal is to increase business revenue and profitability by improving the conversion rate on the website. Some of the main benefits include:
- Gain insights into the target audience and user behavior
- Increase revenue per user
- Lower CPA (cost per acquisition)
- Acquire more new customers
- Boost the ROI of other digital marketing strategies, such as Search Engine Optimization (SEO), PPC, social media marketing, email marketing, and more
The CRO experts at ConversionTeam offer over 14 years of experience, working with sites across different industries, sizes, and website platforms. We have worked with SaaS, lead generation, and eCommerce sites. Through this experience, our team has gained invaluable insights into customer behavior that can benefit your site.
Unlike many other agencies, ConversionTeam focuses on customizing their CRO strategies to each business and their specific goals. We take a data-driven approach to our methods and let the metrics guide our decisions in optimizing the conversion funnel.
In addition, we are able to implement the tests for our clients so that our services do not require additional IT resources. There’s a reason that clients rate our conversion optimization services 9.8/10 on average. Learn more about ConversionTeam and contact us today.