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CRO Case Studies & Success Stories
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Explore proven conversion rate optimization success stories across ecommerce, B2B, and education. Our case studies showcase significant wins including 207% conversion growth for a graduation retailer, 129% lift for a Fortune 1000 auto parts company, and transformative results for jewelry, medical supplies, and luxury brands. Learn how data-driven A/B testing, UX improvements, and strategic navigation optimization drive measurable growth. From product page enhancements to faceted search optimization, discover how our proven CRO methodology consistently delivers double-digit conversion rate increases.

Case studies

Luxury clothing store interior with premium apparel displays
Premium Heritage Apparel Brand

Revenue Increased 12.7% Through Brand Storytelling on Product Pages

Discover how adding strategic brand storytelling to product pages boosted a luxury clothing retailer's revenue by 12.7% and increased conversions by 18%. This case study reveals the optimal placement of brand messaging that transforms browsers into buyers by justifying premium pricing through craftsmanship stories. Learn three key conversion principles that can elevate your luxury e-commerce performance.February 7, 2025
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Luxury clothing retail store with curated collection display
Timeless Luxury Apparel Brand

How We Boosted Luxury Retailer's Conversion Rate by 7.1% With Smart Product Collections

Discover how we boosted a luxury retailer's conversion rate by 7.1% with a strategic product collection section on their New Arrivals page. Our data-backed solution improved product discovery at critical decision points, resulting in significant revenue lift and enhanced customer experience. Learn the key conversion principles that made this implementation successful for high-end apparel shoppers.January 29, 2025
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Luxury clothing boutique interior with mannequin and designer apparel displays
Luxury Apparel Retailer

5.3% Higher Conversions: Cart Trust Icons Generate Luxury Retailer Results

Discover how a luxury fashion retailer achieved a 5.3% conversion rate increase by simply adding trust icons to their cart page. This minor change translated to over $1 million in additional revenue during testing and a projected $12.4M annual increase. Learn the simple yet powerful CRO strategy that transformed their checkout experience and dramatically boosted sales with minimal implementation effort.December 26, 2024
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B2B HR SaaS Solutions Enterprise

How We Boosted B2B SaaS Lead Generation by 12.6% With Simple CTA Changes

A leading enterprise HR SaaS platform saw a 12.6% increase in lead generation by transforming their CTA from a generic 'Get Started' to a consultative 'Talk to an HR Solutions Expert'. The test, which ran across 50,000+ users, demonstrated how aligning button messaging with B2B buyer expectations and adding contextual benefit statements can significantly impact conversion rates while maintaining brand standards. By moving from action-oriented to value-focused copy, the AB test delivered results at 96% statistical confidence.December 12, 2024
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Crafting supplies arranged on a bright orange background including colorful buttons, yarn balls, beaded necklaces, scissors, felt sheets in rainbow colors, small bags of beads, and crafting tools. The composition features vibrant turquoise, pink, and yellow hues with organized clusters of similar items.
E-Commerce Crafting Supplies Retailer

How We Boosted Multi-Purchase Rate by 20% With a Smarter Welcome Series

Learn how an e-commerce crafting supplies retailer boosted multi-purchase conversion rates by 20% through a strategic welcome email series. By implementing a four-part automated sequence combining personalized offers, rewards program integration, and educational content, the retailer significantly improved customer retention and engagement while reducing unsubscribe rates. This case study breaks down the implementation, testing methodology, and measurable results that led to improved revenue per visitorNovember 14, 2024
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Enterprise SaaS Vulnerability Management Platform

Form Placement Drives 27.8% More Conversions for Enterprise SaaS Security Leader

An enterprise security platform's product page wasn't converting trial form visitors effectively. Through strategic form placement and streamlined user paths, we helped them achieve significant improvements in both trial signups and revenue per user. See how thoughtful conversion optimization transformed their results while maintaining the detailed product information B2B buyers needOctober 17, 2024
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Holiday gift card shoppers browsing ornaments in store
Multi-Brand Gift Card E-Commerce Platform

Simplified Checkout Test Delivers 18% Revenue Lift

Discover how a simple checkout header redesign delivered a 4.9% conversion rate increase and an 18% revenue lift for a major gift card retailer. This data-backed case study reveals exactly how removing distractions at the critical checkout moment transformed purchase completion rates. Learn the proven UX principles behind this successful test that you can immediately apply to your own e-commerce checkout process.July 5, 2024
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$20 gift card with red bow
Leading Digital Gift Card Marketplace

Boosting Conversions Through Intelligent Navigation Redesign

Transforming a gift card retailer's navigation dropdown yielded impressive results: 5.2% conversion rate increase and $3.7M additional annual revenue. Our testing revealed that the simpler two-column layout dramatically improved user engagement and purchase behavior. This case study demonstrates how intelligent navigation design directly impacts e-commerce profitability through reduced cognitive load and improved user experience.June 12, 2024
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Person giving red gift card with white bow to recipient
Gift Card Marketplace

Cross-sell Optimization Boosts E-commerce Conversion Rate By 6.6%

Learn how we increased an e-commerce retailer's conversion rate by 6.6% with strategic cross-sells. Our vertical "offramp" solution generated an additional $5.4 million in annual revenue by solving decision paralysis and keeping customers in the purchase funnel. See the proven techniques that outperformed traditional carousel designs with 94% statistical confidence.March 1, 2024
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Leading eCommerce Retailer in the Jewelry Sector

A/B Testing in the Jewelry eCommerce Sector to Improve Revenue and Average Order Value

In this case study, discover how a leading jewelry eCommerce retailer achieved remarkable growth through strategic A/B testing. The study highlights the implementation of various site enhancements and their impact on user experience and revenue. Key outcomes include a significant 24% lift in test conversion rates and an impressive $14 million in incremental revenue. This case exemplifies the power of data-driven, ROI-focused strategies in transforming user interface and user experience for substantial business growth.January 17, 2024
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leading house plans ecommerce company
House Plans eCommerce Leader

$5MM Incremental Revenue for Houseplans eCommerce Client

This leading house plans online business taps ConversionTeam to continually improve their customer experience & revenues. June 13, 2023
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Custom house plans on mobile device showing architectural designs
Custom Home Designs Online Shop

Smart Mobile Search Redesign Drives 68.8% More Conversions

How a Strategic Mobile Homepage Redesign Led to 68% Conversion Growth A case study in data-driven mobile optimization that delivered remarkable results Looking for ways to boost your mobile conversions? This case study shows how strategic simplification of a home design company's mobile search interface led to dramatic improvements in user engagement and revenue. The Challenge Our client offers thousands of premium house plans online, but their complex interface was causing significant friction for mobile users. With mobile traffic continuously increasing, their conversion rate was stuck at a mere 0.12% - clearly indicating a problem with their search experience. The Solution Rather than a complete overhaul, we implemented three targeted changes: Replaced the technical "Advanced" tab with an intuitive "House Plans by Style" option Added compelling conversion-focused language: "Find the Perfect House Plan" Removed the unnecessary square footage filter to simplify the interface [Continue reading to see the impressive results and learn why this approach worked so well...]April 7, 2023
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How a Simple Addition to the Product Page Boosted Revenues
Online House Plans Site

How a Simple Addition to the Product Page Boosted Revenues

A leading eCommerce company in the D2C house plans market improved transactions by 25% with 1 change on their product page.December 2, 2022
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Medical equipment store
Leading eCommerce site for Medical Supplies & Equipment

Facet & Filter Optimization Drives eCommerce Conversions

This eCommerce leader in medical supplies and equipment achieved a 10% rise in revenues per user with this one change. December 1, 2022
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Jewelry TV Shopping Network
Jewelry TV shopping network

Jewelry TV Case Study: 5.2% More Sales with Portal Page Optimization

The Client The test ran in March of 2022.  This TV shopping network is a leader in the direct-to-consumer (D2C) jewelry market. It hired ConversionTeam in 2019 to increase the conversion rate via the Iterate Program. The Business Need The client has had success with a 2-level category page approach where there is a portal […]December 1, 2022
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Cybersecurity concept with digital lock and circuit patterns above open hands
Enterprise Network Protection Specialist

One Simple Product Position Change Drove 27.6% Revenue Growth for Cybersecurity Leader

Discover how a simple product positioning change drove a remarkable 27.6% revenue increase for an enterprise cybersecurity provider. By strategically placing their premium "Expert" solution before the standard "Pro" option, conversion rates jumped from 3.8% to 4.9% with 99% statistical confidence. This case study reveals how psychological anchoring principles can significantly impact purchase decisions for high-value software products without requiring complex development resources.November 4, 2022
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Cruise ship pool deck with swimming pools, lounge chairs, and Miami skyline in background
Leading North American Cruise Travel Agency

Social Proof Drives 41% Revenue Lift for Cruise Aggregator

A leading cruise tour aggregator with strong reviews wasn't converting their excellent reputation into sales. By adding TrustPilot reviews to their booking pages, they saw conversion rates jump 35.4% and revenue increase 41.2% during the test period. This case study explores how social proof at key decision points can dramatically improve booking performance.September 9, 2022
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3D house model on architectural blueprints
House Plans etailer

How We Boosted Conversion Rate by 25% With Benefit Statements

In this case study, we show how strategic mobile UX optimization boosted revenue per user by 25% for a leading house plans retailer. By implementing a mobile-first welcome experience that clearly communicated value propositions, we achieved significant improvements in transaction rates and overall engagement. The data-driven approach delivered impressive results with 97.5% statistical confidence, demonstrating the power of early user orientation for high-consideration purchases in the custom home building market.August 28, 2022
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Graduation degree celebration
Online State University

How to Boost Enrollments for Professional and Continuing Education

The Client This online state university offers online educational programs for undergraduate and graduate degrees as well as professional and continuing education certificates.  The Business Need While their online undergraduate and graduate offerings are popular, the client has noticed that not a lot of people are aware that they also offer professional certificates and badges. […]August 19, 2022
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Auto parts
Fortune 1000 Auto Parts eCommerce Site

Auto Parts eCommerce Site Conversion Rate Increases 129%

This Auto Parts eCommerce Site is a Fortune 1000 Company and the nation's largest auto parts recycler with more than 300 facilities in five countries. With the country's largest and best-organized inventory of used auto parts, it offers direct sales of their parts online through their eCommerce store. The Business Need This large company had […]August 18, 2022
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