Food & Travel CRO Case Studies

Conversion optimization case studies for food service, delivery, catering, travel booking, and hospitality websites.

Case studies

Holiday gift card shoppers browsing ornaments in store

Multi-Brand Gift Card E-Commerce Platform

Simplified Checkout Test Delivers 18% Revenue Lift

A simplified checkout header increased conversion rates by 4.9% and boosted revenue by 18% for a leading gift card retailer. This test generated $8.27M in projected annual revenue through minimal design changes.July 5, 2024
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Leading Digital Gift Card Marketplace

Boosting Conversions Through Intelligent Navigation Redesign

Transforming a gift card retailer's navigation dropdown yielded impressive results: 5.2% conversion rate increase and $3.7M additional annual revenue. Our testing revealed that the simpler two-column layout dramatically improved user engagement and purchase behavior. This case study demonstrates how intelligent navigation design directly impacts e-commerce profitability through reduced cognitive load and improved user experience.June 12, 2024
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Person giving red gift card with white bow to recipient

Gift Card Marketplace

Cross-sell Optimization Boosts E-commerce Conversion Rate By 6.6%

Learn how we increased an e-commerce retailer's conversion rate by 6.6% with strategic cross-sells. Our vertical "offramp" solution generated an additional $5.4 million in annual revenue by solving decision paralysis and keeping customers in the purchase funnel. See the proven techniques that outperformed traditional carousel designs with 94% statistical confidence.March 1, 2024
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Cruise ship pool deck with swimming pools, lounge chairs, and Miami skyline in background

Leading North American Cruise Travel Agency

Social Proof Drives 41% Revenue Lift for Cruise Aggregator

A leading cruise tour aggregator with strong reviews wasn't converting their excellent reputation into sales. By adding TrustPilot reviews to their booking pages, they saw conversion rates jump 35.4% and revenue increase 41.2% during the test period. This case study explores how social proof at key decision points can dramatically improve booking performance.September 9, 2022
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Cruise ships docked at tropical Caribbean port with turquoise waters and palm trees

Digital Cruise Booking Platform

How Value Proposition Testing Drove a 21% Revenue Increase

How Value Proposition Testing Drove a 21% Revenue Increase A North American cruise booking platform needed to improve their homepage performance. Through strategic A/B testing of value propositions, we discovered that expanding their messaging from "savings only" to "choice and savings" created remarkable results: 21% higher total revenue 34.1% improvement in conversion rate The winning value proposition "More Choices, More Discounts" outperformed both the control message "Pay Less For Discount Cruises Worldwide" and another variation with 95% confidence. Why did it work? Our data revealed that cruise shoppers respond better to a complete value proposition addressing multiple needs. Adding "choice" to the savings message created a more compelling story that resonated with customers.March 22, 2019
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