SaaS CRO Case Studies

Case studies showcasing conversion optimization for Software-as-a-Service businesses, focusing on free trial signups, demo requests, and subscription conversions.

Case studies

B2B HR SaaS Solutions Enterprise

How We Boosted B2B SaaS Lead Generation by 12.6% With Simple CTA Changes

A leading enterprise HR SaaS platform saw a 12.6% increase in lead generation by transforming their CTA from a generic 'Get Started' to a consultative 'Talk to an HR Solutions Expert'. The test, which ran across 50,000+ users, demonstrated how aligning button messaging with B2B buyer expectations and adding contextual benefit statements can significantly impact conversion rates while maintaining brand standards. By moving from action-oriented to value-focused copy, the AB test delivered results at 96% statistical confidence.December 12, 2024
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Cybersecurity concept with digital lock and circuit patterns above open hands

Enterprise Network Protection Specialist

One Simple Product Position Change Drove 27.6% Revenue Growth for Cybersecurity Leader

Product position optimization boosted revenue by 27.6% for an enterprise cybersecurity software provider. See how premium option placement increases conversions with 99% confidence.November 4, 2022
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Laptop showing HR SaaS platform architecture diagram with cloud icons and user interfaces, alongside planning materials on a desk

Enterprise HR Solutions Provider

SaaS HR Platform Drives 18.5% More Leads by Highlighting Complete Feature Set

A leading HR solutions provider struggled to showcase their comprehensive platform on their homepage. Our redesign better communicated their complete service offering through clear, structured content presentation. The result: an 18.5% lift in form submissions across more than 345,000 visitors, demonstrating that simplified presentation of complex B2B services drives better lead generation performance.March 4, 2019
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