Hitlist CRO Audit
$3,500 to $10,000
A project
Everything wrong with your conversion path, ranked, so you know what to fix first.
- 60-90 page prioritized roadmap
- Analytics audit and fixes
- User testing, heatmaps, polls
- Implementation review sessions
Pricing
Conversion Rate Optimization Pricing
Programs from $2,500 a month, month to month, with the full team and the testing tool included. Iterate programs start at $3,500 a month and carry a lift guarantee. Every price is published here, so you do not need a sales call to know whether we are in range.
18 yearsof CRO, only CRO
8,000+A/B tests run, 61.1% win rate5.0 / 4.9Google and Clutch ratings
Freetesting tool, Nantu, on every programLast updated October 24, 2026
The short answer
How much does conversion rate optimization cost?
Specialist CRO agencies publish monthly retainers from $2,000 to $5,000 at the entry level, $5,000 to $10,000 in the middle, $10,000 to $20,000 at the top, and $20,000 to $35,000 and up for enterprise programs. Consultants run $75 to $300 an hour, $5,000 to $20,000 a month on retainer, and $8,000 to $25,000 for a project. A commercial testing tool, if you need one, is another $550 to $3,500 a month.
ConversionTeam programs start at $2,500 a month (AMPLIFY Startup), Iterate programs start at $3,500 a month, and dedicated programs run $3,500 to $20,000 a month by scope. The Hitlist CRO Audit is a project at $3,500 to $10,000. Every program is month to month and includes the full team and Nantu, our testing tool, free.
The programs
Which program fits your business?
Six programs, grouped by annual revenue. The same team works on every one; what changes is how many tests run each month and how deep the research goes.
Startup Under $1M a year in revenue
Start with the diagnosis, or with one test a month and the audit included.
AMPLIFY Startup
$2,500 a month
1 test a month
The entry program: site-wide optimization with one test a month and the audit included.
- Single-page CRO audit, included
- Site-wide optimization
- User testing
- Competitive analysis
Growth $1M to $10M a year in revenue
The Iterate programs: continuous testing, the full team, and the guarantee.
ITERATE Lite
$3,500 a month
2+ tests a month
Continuous testing from the Lite CRO audit, with a copy testing slot.
- Lite CRO audit
- 2+ tests a month
- Copy testing slot
- Full team: analyst, designer, developer, QA
ITERATE
$5,500 a month
3+ tests a month
The full program: a complete CRO audit, research, and three or more tests running every month.
- Full CRO audit
- 3+ tests a month
- Heatmaps and user surveys
- Full team: analyst, designer, developer, QA
Enterprise $10M+ a year in revenue
More tests, more site sections at once, and reporting built for your team.
ITERATE Enterprise
$8,000 a month
5+ tests a month
Rapid testing with personalization, priority updates and quarterly business reviews.
- 5+ tests a month
- Personalization
- Priority updates
- Quarterly business reviews
Dedicated programs
$3,500 to $20,000 a month
Matched to your traffic
Scope scales with test velocity: more templates, more concurrent tests, deeper research.
- Test velocity matched to your traffic
- Multiple site sections in parallel
- Custom reporting stack
- Senior team throughout
Side by side
How do the programs compare?
Every program side by side: who it is for, the price, how you pay, the contract, the guarantee, tests a month and when the first test goes live.
| Program | Who it's for | Price | How you pay | Contract | Guarantee | Tests a month | First test live |
|---|---|---|---|---|---|---|---|
| Hitlist CRO Audit | Under $1M, and anyone who wants the diagnosis first | $3,500 to $10,000 | Fixed project price, by scope | One project | None (a project) | A project | Not applicable |
| AMPLIFY Startup | Under $1M; startups and teams new to CRO | $2,500 a month | Flat monthly fee | Month to month | None; below the eligibility threshold | 1 test a month | Week 2 |
| ITERATE Lite | $1M to $10M | $3,500 a month | Flat monthly fee | Month to month | 20% lift in 90 days | 2+ tests a month | Week 2 |
| ITERATE | $1M to $10M; competitive markets | $5,500 a month | Flat monthly fee | Month to month | 30% lift in 90 days, or we keep working free for up to 3 more months | 3+ tests a month | Week 2 |
| ITERATE Enterprise | $10M+ | $8,000 a month | Flat monthly fee | Month to month | 30% lift in 90 days, or we keep working free for up to 3 more months | 5+ tests a month | Week 2 |
| Dedicated programs | $10M+, or any site that needs more than a tier holds | $3,500 to $20,000 a month | Flat monthly fee, by scope | Month to month | 30% lift in 90 days, or we keep working free for up to 3 more months | Matched to your traffic | Week 2 |
Every program includes the full senior team, Nantu free, and research, design, development and QA. You own the test code and the data. The 30% guarantee, in the words of the Iterate program: if winning tests haven't delivered a 30% conversion rate improvement in your first 90 days of active testing, we keep working free for up to 3 more months until they do. The guarantee is available to clients generating $200k+/month in revenue with 10k+ monthly users; AMPLIFY Startup sits below that threshold, which is why it carries no guarantee.
Same on every program
What does every program include?
The price changes between programs. The team, the research, the testing loop and the testing tool do not; every program gets all of it.
The full testing loop
Research, hypotheses, design, development, QA, analysis, iteration, then the next round.
Research and diagnostics
Heuristic review, analytics review, heatmaps and session recordings. We find what is leaking revenue and rank what to fix first.
Analytics fixes first
Broken tracking gets fixed before a test runs, so nothing is built on bad data.
Visitor research
Polls, user tests, heatmaps, session recordings and customer interviews, so we know why people do not buy, not only where they drop off.
Design and development
Our designers and developers build the variations in Nantu or your own tool, QA checks them, and you preview every test before it goes live.
Your team gets sharper too
We go through every test and result with your team in the weekly meeting, so the thinking stays in your company.
Nantu, our testing tool, is included free on every program, which saves the $550 to $3,500 a month a commercial testing platform costs. If you already have a tool, we work in it.
The levers
What moves the price?
Five things set the price: test velocity, how many site sections run at once, research depth, who implements the winners, and your traffic.
- Test velocity
- How many tests run at once. More concurrent tests need more research, design and development hours, which is what separates the tiers.
- Site sections in parallel
- One funnel or several. A dedicated program covers product pages, checkout and landing pages at the same time.
- Research depth
- A single-page audit, a Lite audit or the full audit with user testing and surveys.
- Implementation
- We build and QA every variation. Hardcoding winners into your site is yours or ours, agreed at kickoff.
- Traffic
- Tests need visitors to reach a result. Low traffic means fewer tests a month and a lower tier.
The market
How is CRO priced across the industry?
Four pricing models are common: monthly retainer, project, hourly and performance. Specialist agencies publish retainers from the low thousands to tens of thousands a month.
- Monthly retainer. The standard for ongoing testing programs. Our Iterate and dedicated programs are flat monthly retainers, month to month.
- Project. A fixed price for an audit or a defined piece of work. Our Hitlist CRO Audit is a project at $3,500 to $10,000.
- Hourly. Common for consultants. We do not bill by the hour; the fee covers the team and the tests.
- Performance. A fee tied to the lift. We keep a flat fee and back it with the lift guarantee on every Iterate program instead.
Published rates on the consultant pages we reviewed run $75 to $300 an hour, $5,000 to $20,000 a month on retainer, and $8,000 to $25,000 for a project.
| Agency tier | Monthly retainer | What that usually buys |
|---|---|---|
| Entry-level agencies | $2,000 to $5,000 a month | A test or two a month, basic analytics review, limited research |
| Mid-tier agencies | $5,000 to $10,000 a month | A few tests a month, UX research, a dedicated analyst |
| Top-tier agencies | $10,000 to $20,000 a month | Several tests a month, full research program, senior team |
| Enterprise programs | $20,000 to $35,000+ a month | High-velocity testing, multiple site sections, custom reporting |
Where we sit: programs from $2,500 a month, Iterate from $3,500, with the testing tool included instead of billed to you.
By business type
What does CRO cost for ecommerce, SaaS, lead generation and agencies?
The programs are the same for every business type. What changes is the scope of the research and what gets tested in your funnel.
Ecommerce
Product pages, category pages, cart and checkout. Shopify stores get the same programs with the platform-specific audit.
Ecommerce CRO services | CRO for Shopify storesSaaS and B2B
Trial and demo funnels, pricing pages, onboarding. Fewer conversions per month, so the tier follows your traffic.
Work with a CRO consultantLead generation
Forms, calls and quote requests. The program is the same; the research leans on call tracking and form analytics.
Our CRO servicesAgencies reselling CRO
White-label programs under your brand, priced on the same tiers.
White-label CROYour options
Who does the work, and what does each option cost you?
Four ways to buy CRO: a freelancer, a generalist agency, a recommendations-only shop, or a specialist agency that builds and tests everything for one fee.
- A freelancer or consultant
- Hourly or a small retainer. You get the thinking; the design, development and QA are yours to staff.
- A generalist marketing agency
- CRO as an add-on to paid media or SEO, usually a few hours a month inside a bigger retainer, with the testing tool as a separate cost.
- Recommendations without development
- A list of changes to make. Cheaper on paper, and the changes rarely get built or tested.
- A specialist CRO agency (us)
- Research, design, development, QA and analysis for one monthly fee, with the testing tool included and the results guaranteed on every Iterate program.
The math
What does a CRO program return?
Winning tests add revenue every month they run. Judge a program on those dollars against the fee, and work out your own number below.
$14M+incremental revenue, a US jewelry retailer$5M+incremental revenue, a house plans ecommerce site
$444M+revenue unlocked for clients
61.1%A/B test win rateWork out your own number: put your traffic, conversion rate and order value into our conversion rate calculator and see what a lift of a few points adds in revenue against a monthly fee.
Next steps
Get your number on a call
Pick a time. We look at your site and tell you which program fits and what it costs.
Scheduler not opening? Open the booking page directly.
FAQ
CRO pricing FAQs
Fees, contracts, the guarantee, the tool and who owns what.
A flat monthly fee by program: AMPLIFY Startup $2,500 a month, ITERATE Lite $3,500, ITERATE $5,500, ITERATE Enterprise $8,000, and dedicated programs $3,500 to $20,000 by scope. The Hitlist CRO Audit is a fixed-price project at $3,500 to $10,000. No hourly billing and no percentage of revenue.
The full team (analyst, designer, developer, QA, analytics, copy), the research, every test built and checked, the weekly meeting and the monthly report. Nantu, our testing tool, is included free on every program.
Hardcoding winning tests into your site after the test, unless we agree to do it at kickoff, and paid media. If you prefer to keep your own testing tool, its license stays yours.
Every program is month to month. The Hitlist CRO Audit is a single project.
ITERATE, ITERATE Enterprise and dedicated programs carry the 30% lift in 90 days guarantee: if winning tests have not delivered a 30% conversion rate improvement in your first 90 days of active testing, we keep working free for up to 3 more months. ITERATE Lite carries a 20% guarantee on the same terms. The guarantee is available to clients generating $200k+/month in revenue with 10k+ monthly users; AMPLIFY Startup sits below that threshold, which is why it carries no guarantee. How the Iterate program works.
No. Nantu, our enterprise-grade A/B testing tool, is included free on every program, which saves the $550 to $3,500 a month a commercial platform costs. If you already run one, we work in it.
Week 2. The first tests are picked at kickoff and go live in the second week while the audit research runs.
Yes. Marketing teams keep ownership and we run the testing, the way our CRO consultants work; agencies resell our programs white-label under their own brand.
You do. The variations, the research and every result are yours, during the program and after it.
Specialist agencies publish retainers from $2,000 to $5,000 a month at the entry level up to $20,000 to $35,000 and more for enterprise programs, and a commercial testing tool is another $550 to $3,500 a month on top. Consultants run $75 to $300 an hour. Our programs start at $2,500 a month with the tool included.
New to CRO? What conversion rate optimization is, and how our process runs.
Next steps
Start with a free Quick Wins audit
Send us your site. We come back with the quick wins we see and the program that fits.