Case Studies

CRO Case Studies & Success Stories - Page 2

Explore proven conversion rate optimization success stories across ecommerce, B2B, and education. Our case studies showcase significant wins including 207% conversion growth for a graduation retailer, 129% lift for a Fortune 1000 auto parts company, and transformative results for jewelry, medical supplies, and luxury brands. Learn how data-driven A/B testing, UX improvements, and strategic navigation optimization drive measurable growth. From product page enhancements to faceted search optimization, discover how our proven CRO methodology consistently delivers double-digit conversion rate increases.

Vitrazza

How Aspiration Messaging Boosts Purchase Conversion Rate

This luxury glass mats brand balanced aspirational & utilitarianism to boost purchase conversions.August 18, 2022
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Paper cutout illustration of female reproductive system in pink tones on pink background

Premium Metropolitan Women's Health Center

Strategic Form Testing Increases Patient Signups by 30%

A premium women's health center sought to improve patient acquisition through their website. Through strategic form optimization and A/B testing, we transformed their underperforming contact form (2.17% conversion rate) into a 29.7% more effective patient acquisition tool.November 17, 2021
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Paint brush creating vibrant purple and orange watercolor blend

Premium Industrial Coatings E-Commerce Retailer

90% Conversion Boost: The Power of Customer Review Positioning

A/B test for a premium industrial coatings retailer revealed a surprising insight: displaying 5-star customer reviews outperformed technical durability messaging by a staggering 90.2%. Even for highly technical products like marine and pool paint, social proof proved more persuasive than performance specifications. This case study demonstrates how proper review positioning can dramatically impact conversion rates and revenue, challenging conventional wisdom about marketing technical products. Find out how we implemented this strategy and the specific results we achieved.June 18, 2021
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Pink stethoscope with women's reproductive health diagram and orchid on peach background

Metropolitan Women's Health Specialists

Text Messaging Strategy Drives 27.6% Jump in Patient Engagement

For a premium women's healthcare practice, we tested increasing the prominence of text messaging options in their website header and contact page. This simple UI change - making the existing texting option more visible alongside phone numbers - yielded impressive results with a 27.6% increase in lead form conversions. The test demonstrated how better visibility of alternative contact methods can significantly impact healthcare lead generation.June 10, 2021
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Historic Home & Fashion Retailer

Simple Free Shipping Test Drives 8.2% Conversion Boost

How Strategic Shipping Promotions Boosted Our E-commerce Conversion Rates A data-driven case study on effective multi-touchpoint shipping messaging Free shipping continues to be one of the most powerful incentives in e-commerce, but how you communicate these offers can dramatically impact their effectiveness. Our recent optimization project revealed surprising insights about how new visitors respond to shipping promotions across their shopping journey. Key Insights Our data revealed new visitors responded exceptionally well to shipping promotions. The multi-touchpoint approach created consistent engagement opportunities throughout the customer journey. Analysis showed three key success factors: New visitors engaged strongly with shipping messaging Consistent promotion across touchpoints boosted both conversion rates and average order values The message resonated across all devices [Continue reading to discover our recommended implementation strategy and see the impressive results...]February 11, 2021
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Leading Premium Home Furnishings Retailer

Mobile Cart Banner Drives 5% Revenue Lift for Premium Furniture Retailer

How a Persistent Shopping Cart Banner Boosted Mobile Revenue by 5% In the competitive world of e-commerce, small UI changes can drive significant revenue impacts. One of our recent mobile optimization tests proved this convincingly, delivering a 5% revenue lift with 98% statistical confidence. By implementing a persistent shopping cart banner across a client's mobile site, we solved a fundamental browsing-to-purchase disconnect. Mobile shoppers could now see their selected items throughout their journey, maintaining purchase momentum without interrupting the shopping experience. The test results speak for themselves: conversion rates improved from 0.17% to 0.18% (a 5.9% lift) and revenue per user jumped from $1.48 to $1.55. This case study demonstrates why leading brands must go beyond copying best practices and actively innovate their user experience. Read the full analysis to discover how strategic mobile interface additions can outperform minimalist approaches...February 6, 2020
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Modern living room with gray sofa, wooden slat wall, and white pendant lights - representing the furniture retailer from our case study about optimizing app download conversions

National Multi-Channel Furniture Retailer

How We Boosted Conversions 18.8% By Optimizing App download placement

Learn how we increased a national furniture retailer's app download conversions by 18.8% and boosted revenue by 23.4% with a simple UX change. By moving their promotional shadowbox from the bottom to the top of the screen, we aligned with natural user scanning patterns for desktop visitors. See our complete methodology, implementation details, and statistical analysis in this case study.October 27, 2019
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Person monitoring security camera footage on tablet with surveillance equipment

Premium Security Equipment E-commerce Retailer

Security Trust Signals Drive 36.7% More Revenue: A Simple CRO Win

Discover how we boosted conversion rates by 133.3% for a Premium Security Equipment E-commerce Retailer through strategic trust signal placement. By repositioning customer reviews, live chat, and shipping information, we helped users feel more confident during high-value purchases. This simple CRO technique increased transactions by 142.9% and delivered a 36.7% revenue lift in just 3 days. Learn the exact implementation details that drove these impressive results.October 11, 2019
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Modern furniture showroom displaying white leather sectional sofa with blue accent pillows and contemporary art

Leading Home Furnishings E-Commerce Retailer

How We Boosted Revenue 7% By Optimizing Checkout Terms & Conditions

A major US furniture e-commerce retailer struggled with checkout abandonment caused by complex T&C presentation. By strategically optimizing their legal content design and placement, we achieved a 7.4% revenue per user increase and 2% higher conversion rates while maintaining full compliance. Instead of overwhelming users with legal text at the final stage of purchase, we developed a clean, simple approach that maintained compliance while reducing friction: Created a compact, less intimidating format Added a modal popup for full terms access Maintained all legal requirements while reducing frictionAugust 21, 2019
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Car Covers eCommerce Site

An Easy Approach to Attract New Users and More Conversions

The Client This eCommerce site is one of the highest-rated sellers of car covers in North America. Over the years, they have served tens of thousands of happy and satisfied customers with their high-quality and reasonably priced items. The test ran in July of 2019. The Business Need The company wanted to hide the unnecessary […]July 1, 2019
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Cruise ships docked at tropical Caribbean port with turquoise waters and palm trees

Digital Cruise Booking Platform

How Value Proposition Testing Drove a 21% Revenue Increase

How Value Proposition Testing Drove a 21% Revenue Increase A North American cruise booking platform needed to improve their homepage performance. Through strategic A/B testing of value propositions, we discovered that expanding their messaging from "savings only" to "choice and savings" created remarkable results: 21% higher total revenue 34.1% improvement in conversion rate The winning value proposition "More Choices, More Discounts" outperformed both the control message "Pay Less For Discount Cruises Worldwide" and another variation with 95% confidence. Why did it work? Our data revealed that cruise shoppers respond better to a complete value proposition addressing multiple needs. Adding "choice" to the savings message created a more compelling story that resonated with customers.March 22, 2019
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Laptop showing HR SaaS platform architecture diagram with cloud icons and user interfaces, alongside planning materials on a desk

Enterprise HR Solutions Provider

SaaS HR Platform Drives 18.5% More Leads by Highlighting Complete Feature Set

A leading HR solutions provider struggled to showcase their comprehensive platform on their homepage. Our redesign better communicated their complete service offering through clear, structured content presentation. The result: an 18.5% lift in form submissions across more than 345,000 visitors, demonstrating that simplified presentation of complex B2B services drives better lead generation performance.March 4, 2019
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House plans with miniature model home and construction tools

Home Plans Marketplace

Simple Trust Badge Test Delivers 12.2% Conversion Rate Boost

Trust badges may seem like a small detail, but they can make a big difference in conversion rates. In this case study, we explore how strategic placement of Norton trust badges helped a house plans retailer boost their conversion rate by 12.2% and increase revenue by 16.6%. By complementing existing security indicators and maintaining consistent trust signals across all devices, we created a more confident buying experience for customers making high-value digital purchases. Learn the key principles behind effective trust badge implementation and how they can reduce purchase anxiety for your e-commerce business.May 14, 2018
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Cigar eCommerce business

New Sorting Tactic Grows Revenue to 7.1% per Visitor

This American-owned and operated cigar eCommerce business highlighted their brand value to grow revenues by 7.1% per visitor. November 5, 2017
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Professional paint supplies with brushes and colorful paint containers on artist palette

Professional Paint Supply E-tailer

Simple Trust Signal Test Drives 19% Conversion Boost

In this comprehensive case study, we reveal how our optimization strategy transformed the conversion funnel for a leading professional paint supplies e-commerce store. Facing challenges with visual clutter from multiple competing trust badges, our team implemented a focused, data-driven approach that delivered remarkable results. By strategically placing a single TrustGuard badge and removing unnecessary indicators, we achieved a significant 19% conversion rate increase (from 1.51% to 1.80%) and boosted total revenue by 8%. Through rigorous A/B testing with over 26,000 participants, we validated our hypothesis that quality outperforms quantity when it comes to trust signals. This case study breaks down our methodology, the psychology behind trust indicators, and provides actionable insights on how strategic placement matters. Discover the three crucial e-commerce principles we uncovered about user confidence and learn how these findings could revolutionize your own conversion optimization strategy.July 21, 2017
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Medical ID bracelet with caduceus symbol on silver tag

Premium Medical Accessories Retailer

Infinite Scroll Drives 8.6% More Sales for Medical ID E-commerce Leader

Discover how our team achieved an 8.6% conversion rate increase for a Premium Medical Accessories Retailer by replacing traditional pagination with infinite scroll on category pages. This simple UX change eliminated friction in the shopping journey, allowing customers to discover more products without interruption. The implementation included smart lazy loading and mobile-first design, resulting in significant revenue improvements across all devices. See the complete test methodology and results in this data-driven case study.September 8, 2016
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Global Label & Sticker Manufacturer

Emphasis on Satisfaction Increase Purchases and Referrals

The Client This client, a global company that serves 40 countries, is an online store of blank and custom-printed labels, stickers, tags, and cards. The Business Need As a decades-old global company, the client wants to ensure its products are the best on the market. It takes pride in its credibility and the quality of […]August 5, 2016
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Furniture retail showroom displaying mattresses, sofas and home furnishings

National Multi-Channel Furniture Retailer

2-Column Product Layout Drives 3.9% Higher Conversions for Furniture Retailer

Discover how a simple PLP design change boosted conversions by 3.9% for a National Multi-Channel Furniture Retailer. By reducing products per row from 3 to 2, we created larger product images and clearer information displays—proving that for high-value purchases like furniture, visual clarity drives sales. This data-driven test ran across 339,858 users with 83% statistical confidence, delivering measurable revenue gains through smarter visual merchandising.RetryJuly 10, 2015
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Graduation Regalia Brand

Collaboration Enhanced 207% eCommerce Conversion Rate

This graduation regalia site took advantage of its existing resources to get a 207% conversion jump.June 18, 2013
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Solar Provider

SEO Traffic Converts 167% Better

The Business Need The company was receiving a decent level of Organic Search Traffic from its target states of California and Colorado, but the site was not converting organic traffic into leads. With a new Search Engine Optimization (SEO) program beginning, they recognized the need for the site to be optimized, not only to get […]August 18, 2012
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ConversionTeam

ConversionTeam

Case studies

How Aspiration Messaging Boosts Purchase Conversion Rate

Strategic Form Testing Increases Patient Signups by 30%

90% Conversion Boost: The Power of Customer Review Positioning

Text Messaging Strategy Drives 27.6% Jump in Patient Engagement

Simple Free Shipping Test Drives 8.2% Conversion Boost

Mobile Cart Banner Drives 5% Revenue Lift for Premium Furniture Retailer

How We Boosted Conversions 18.8% By Optimizing App download placement

Security Trust Signals Drive 36.7% More Revenue: A Simple CRO Win

How We Boosted Revenue 7% By Optimizing Checkout Terms & Conditions

An Easy Approach to Attract New Users and More Conversions

How Value Proposition Testing Drove a 21% Revenue Increase

SaaS HR Platform Drives 18.5% More Leads by Highlighting Complete Feature Set

Simple Trust Badge Test Delivers 12.2% Conversion Rate Boost

New Sorting Tactic Grows Revenue to 7.1% per Visitor

Simple Trust Signal Test Drives 19% Conversion Boost

Infinite Scroll Drives 8.6% More Sales for Medical ID E-commerce Leader

Emphasis on Satisfaction Increase Purchases and Referrals

2-Column Product Layout Drives 3.9% Higher Conversions for Furniture Retailer

Collaboration Enhanced 207% eCommerce Conversion Rate

SEO Traffic Converts 167% Better

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