A/B Testing in the Jewelry eCommerce Sector to Improve Revenue and Average Order Value - ConversionTeam CRO Agency
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A/B Testing in the Jewelry eCommerce Sector to Improve Revenue and Average Order Value

Last updated: April 25, 2026  |  Published: January 17, 2024
The Client

Leading eCommerce Retailer in the Jewelry Sector

Executive Summary
A US jewelry eCommerce brand serving 100,000+ daily users needed to lift conversion rate and AOV across a diverse necklace and gemstone catalog. Through structured A/B testing on product and checkout pages, we achieved a 24% conversion lift and drove over $14M in additional revenue.
Categories: Case-Studies, Featured

Last Updated: April 25, 2026 | Reviewed by Devon Cox, President, ConversionTeam

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