$5MM Incremental Revenue for Houseplans eCommerce Client
Last updated: April 25, 2026 | Published: June 13, 2023
The Client
House Plans eCommerce Leader
Executive Summary
A leading house plans eCommerce retailer needed to lift a plateaued conversion rate on high-ticket blueprint purchases. Through an iterative A/B testing program across PDPs and checkout, we drove a 24% conversion rate lift and $5MM in incremental revenue.
Last Updated: April 25, 2026 | Reviewed by Devon Cox, President, ConversionTeam
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