The Needle Blog: CRO Insights & Research | ConversionTeam
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Moving the needle

Welcome to
The Needle Blog

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We're constantly working to move the needle for our clients. Collected here are conversion rate optimization resources, featuring both real-world success stories and actionable guides. Our case studies showcase double-digit conversion lifts across ecommerce, B2B, and SaaS companies, while our expert articles deliver strategic insights on ecommerce optimization, product page design, and CRO best practices. From Black Friday optimization tactics to proven UX improvements, discover practical strategies backed by data from thousands of A/B tests. Learn how leading brands are achieving exceptional conversion growth through strategic testing and optimization.

New

Our Enterprise-Grade A/B Testing Tool is Now Available Free and Open Source

We're excited to announce a significant milestone in our mission to advance the field of conversion rate optimization. After years of internal development and refinement, we're releasing Nantu, our professional A/B testing tool, as an open-source solution. This is the same battle-tested platform that has powered over 6,000 successful tests across our client portfolio, and now it's available for anyone to use and contribute to.January 19, 2025Read more
Optimizing ecommerce business for conversions
Your Guide to Ecommerce CRO
Generating traffic and converting visitors into customers is the top priority of ecommerce businesses. You can spend thousands of dollars on traffic generation, but if traffic doesn’t convert, you’ll end up with a poor ROI. Optimizing your ecommerce business for conversions and sales is the best way to capitalize on the traffic. Ecommerce CRO isn’t […]
August 17, 2022
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Case studies

Jewelry eCommerce Leader

$14MM+ Revenue From a Multi-Year A/B Testing Program for Jewelry eCommerce

ConversionTeam's multi-year CRO testing program delivered a 76% win rate and over $14MM in incremental revenue for a leading jewelry eCommerce retailer.January 17, 2024Read more
Houseplans eCommerce Leader

9 Winning A/B Tests Deliver $5MM+ for Houseplans eCommerce

ConversionTeam's 3-year CRO testing program delivered 9 winning A/B tests and over $5MM in incremental revenue for a leading houseplans eCommerce marketplace.June 13, 2023Read more

Articles

User Experience for Ecommerce

7 Ways to Improve User Experience of Your Ecommerce Store

Want to improve user experience on your ecommerce website? Check out these 7 proven and tested techniques to improve UX Mathew Dixon, Karen Freeman,  and Nick Toman  said in their article in HBR that: “Delighting customers doesn’t build loyalty; reducing their effort — the work they must do to get their problem solved — does.” […]Read more
CRO campaign

Step-by-Step Guide to Run a Painless CRO Audit

Do you know what persuades your target audience to buy from your ecommerce store? Do you know the reason why your audience behaves differently toward similar offers? A CRO (conversion rate optimization) audit gives you an overview of the entire site and helps you identify funnel leakages and areas of improvement. The examination lays the […]Read more
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