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We're constantly working to move the needle for our clients. Collected here are case studies, articles and points of view on CRO strategies and tactics.

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eCommerce Best in Class 2023 Report – Conversion Optimization Features

This report is a joint project by Inflow and ConversionTeam. After a few years of silence, our eCommerce Best in Class Report is back — and better than ever. In this annual report, we review what top online retailers are doing with their conversion rate optimization. We look at user experience, checkout flows, page design, and more.  […]April 14, 2023Read more
eCommerce Best in Class 2023 Report ConversionTeam
eCommerce Best in Class 2023 Report ConversionTeam
eCommerce Best in Class 2023 Report – Conversion Optimization Features
This report is a joint project by Inflow and ConversionTeam. After a few years of silence, our eCommerce Best in Class Report is back — and better than ever. In this annual report, we review what top online retailers are doing with their conversion rate optimization. We look at user experience, checkout flows, page design, and more.  […]
April 14, 2023
Read more
User Experience for Ecommerce
7 Ways to Improve User Experience of Your Ecommerce Store
Want to improve user experience on your ecommerce website? Check out these 7 proven and tested techniques to improve UX Mathew Dixon, Karen Freeman,  and Nick Toman  said in their article in HBR that: “Delighting customers doesn’t build loyalty; reducing their effort — the work they must do to get their problem solved — does.” […]
September 25, 2022
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CRO campaign
Step-by-Step Guide to Run a Painless CRO Audit
Do you know what persuades your target audience to buy from your ecommerce store? Do you know the reason why your audience behaves differently toward similar offers? A CRO (conversion rate optimization) audit gives you an overview of the entire site and helps you identify funnel leakages and areas of improvement. The examination lays the […]
September 10, 2022
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Case studies

Leading eCommerce Retailer in the Jewelry Sector

A/B Testing in the Jewelry eCommerce Sector to Improve Revenue and Average Order Value

In this case study, discover how a leading jewelry eCommerce retailer achieved remarkable growth through strategic A/B testing. The study highlights the implementation of various site enhancements and their impact on user experience and revenue. Key outcomes include a significant 24% lift in test conversion rates and an impressive $14 million in incremental revenue. This case exemplifies the power of data-driven, ROI-focused strategies in transforming user interface and user experience for substantial business growth.January 17, 2024Read more
leading house plans ecommerce company
House Plans eCommerce Leader

$5MM Incremental Revenue for Houseplans eCommerce Client

This leading house plans online business taps ConversionTeam to continually improve their customer experience & revenues. June 13, 2023Read more
Articles
Case Studies
Featured
CRO campaign
Do you know what persuades your target audience to buy from your ecommerce store? Do you know the reason why your audience behaves differently toward similar offers? A CRO (conversion rate optimization) audit gives you an overview of the entire site and helps you identify funnel leakages and areas of improvement. The examination lays the […]
September 10, 2022
Read more
Optimizing ecommerce business for conversions
Generating traffic and converting visitors into customers is the top priority of ecommerce businesses. You can spend thousands of dollars on traffic generation, but if traffic doesn’t convert, you’ll end up with a poor ROI. Optimizing your ecommerce business for conversions and sales is the best way to capitalize on the traffic. Ecommerce CRO isn’t […]
August 17, 2022
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eCommerce Best in Class 2023 Report ConversionTeam
This report is a joint project by Inflow and ConversionTeam. After a few years of silence, our eCommerce Best in Class Report is back — and better than ever. In this annual report, we review what top online retailers are doing with their conversion rate optimization. We look at user experience, checkout flows, page design, and more.  […]
April 14, 2023
Read more
User Experience for Ecommerce
Want to improve user experience on your ecommerce website? Check out these 7 proven and tested techniques to improve UX Mathew Dixon, Karen Freeman,  and Nick Toman  said in their article in HBR that: “Delighting customers doesn’t build loyalty; reducing their effort — the work they must do to get their problem solved — does.” […]
September 25, 2022
Read more
In this case study, discover how a leading jewelry eCommerce retailer achieved remarkable growth through strategic A/B testing. The study highlights the implementation of various site enhancements and their impact on user experience and revenue. Key outcomes include a significant 24% lift in test conversion rates and an impressive $14 million in incremental revenue. This case exemplifies the power of data-driven, ROI-focused strategies in transforming user interface and user experience for substantial business growth.
January 17, 2024
Read more
leading house plans ecommerce company
This leading house plans online business taps ConversionTeam to continually improve their customer experience & revenues.
June 13, 2023
Read more
medical supplies ecommerce company
An e-commerce company that specializes in medical supplies experienced $4M revenue growth thanks to improved navigation.
June 13, 2023
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Job purpose We’re looking for a full-time CRO QA Analyst to execute development for our clients by understanding recommendations made by Conversion Team advisors and communicating specs and requirements to developers.  You will ensure all released code is bug free, with all KPIs tracked in analytics. You will be working with our team of CRO […]
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