These custom GTM events are triggered after the test variation changes have been applied, making them ideal for tracking A/B test data. The events are automatically sent by the Nantu Test Template tag, so they will only appear if you use this template.

Event Data #

Each nantu_ab_test event includes additional information to enhance your tracking capabilities:

• nantu_version: The version of Nantu used.
• nantu_ab_test_experiment_name: The name of the experiment.
• nantu_ab_test_variation: The name of the variation applied.
• nantu_ab_test_index: The unique index of the test.

Event Format #

The nantu_ab_test[0-1] format indicates a base event name (nantu_ab_test) followed by the numeric test index. The numeric section corresponds to the index of the specific test being tracked.

Example Events #

Here are some examples of nantu_ab_test events:

• nantu_ab_test1
• nantu_ab_test304
• nantu_ab_test5001

These events can be leveraged to analyze and monitor test performance effectively.