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Moving the needle

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The Needle Blog

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We're constantly working to move the needle for our clients. Collected here are case studies, articles and points of view on CRO strategies and tactics.

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7 Ways to Improve User Experience of Your Ecommerce Store

Want to improve user experience on your ecommerce website? Check out these 7 proven and tested techniques to improve UX Mathew Dixon, Karen Freeman,  and Nick Toman  said in their article in HBR that: “Delighting customers doesn’t build loyalty; reducing their effort — the work they must do to get their problem solved — does.” […]September 25, 2022Read more
User Experience for Ecommerce
Optimizing ecommerce business for conversions
Your Guide to Ecommerce CRO
Generating traffic and converting visitors into customers is the top priority of ecommerce businesses. You can spend thousands of dollars on traffic generation, but if traffic doesn’t convert, you’ll end up with a poor ROI. Optimizing your ecommerce business for conversions and sales is the best way to capitalize on the traffic. Ecommerce CRO isn’t […]
August 17, 2022
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Case studies

Jewelry TV Shopping Network
Jewelry TV shopping network

Getting More Conversions for a Popular Page

The Client The test ran in March of 2022.  This TV shopping network is a leader in the direct-to-consumer (D2C) jewelry market. It hired ConversionTeam in 2019 to increase the conversion rate via the Iterate Program. The Business Need The client has had success with a 2-level category page approach where there is a portal […]December 1, 2022Read more
car engine image
Car Covers eCommerce Site

An Easy Approach to Attract New Users and More Conversions

The Client This eCommerce site is one of the highest-rated sellers of car covers in North America. Over the years, they have served tens of thousands of happy and satisfied customers with their high-quality and reasonably priced items.  The test ran in July of 2019.  The Business Need The company wanted to hide the unnecessary […]July 1, 2019Read more
Articles
Case Studies
Featured
Optimizing ecommerce business for conversions
Generating traffic and converting visitors into customers is the top priority of ecommerce businesses. You can spend thousands of dollars on traffic generation, but if traffic doesn’t convert, you’ll end up with a poor ROI. Optimizing your ecommerce business for conversions and sales is the best way to capitalize on the traffic. Ecommerce CRO isn’t […]
August 17, 2022
Read more
car engine image
The Client This eCommerce site is one of the highest-rated sellers of car covers in North America. Over the years, they have served tens of thousands of happy and satisfied customers with their high-quality and reasonably priced items.  The test ran in July of 2019.  The Business Need The company wanted to hide the unnecessary […]
July 1, 2019
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cigars image
This American-owned and operated cigar eCommerce business highlighted their brand value to grow revenues by 7.1% per visitor.
November 5, 2017
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Graduation degree celebration
The Client This online state university offers online educational programs for undergraduate and graduate degrees as well as professional and continuing education certificates.  The Business Need While their online undergraduate and graduate offerings are popular, the client has noticed that not a lot of people are aware that they also offer professional certificates and badges. […]
August 19, 2022
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We are looking for an Associate Director of Conversion Services. In this position, you will be assisting the Director of Optimization to maintain the ConversionTeam’s status as an industry leader.  You will be working closely with the Director in handling client results, profitability,  staffing, resource management and workload planning, budget management, some business development, some […]
Optimizing ecommerce business for conversions
Generating traffic and converting visitors into customers is the top priority of ecommerce businesses. You can spend thousands of dollars on traffic generation, but if traffic doesn’t convert, you’ll end up with a poor ROI. Optimizing your ecommerce business for conversions and sales is the best way to capitalize on the traffic. Ecommerce CRO isn’t […]
August 17, 2022
Read more
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