{"id":42,"date":"2024-12-06T01:01:52","date_gmt":"2024-12-06T01:01:52","guid":{"rendered":"https:\/\/www.conversionteam.com\/nantu\/?post_type=docs&#038;p=42"},"modified":"2024-12-06T01:01:52","modified_gmt":"2024-12-06T01:01:52","password":"","slug":"nantu-a-b-test-tag","status":"publish","type":"docs","link":"https:\/\/www.conversionteam.com\/nantu\/docs\/nantu-a-b-test-tag\/","title":{"rendered":"Nantu A\/B Test Tag"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">QA Only Feature<\/h3>\n\n\n\n<p>The QA Only feature is a useful tool for preventing unintended test launches for live site visitors. By selecting this checkbox, only individuals using the &#8220;nantu_mode=off&#8221; query parameter will be able to access the test.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag01_q_a_only.webp\" alt=\"QA Only\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Experiment Name<\/h3>\n\n\n\n<p>Enter a descriptive name for your experiment into the relevant field. This name is restricted to a maximum of 20 characters, in order to avoid compatibility issues with the character limits enforced within GA4 custom dimensions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag02_experiment_name.webp\" alt=\"Experiment Name\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Test Index<\/h3>\n\n\n\n<p>To avoid data overlap with other active tests, each experiment requires a unique test index.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag03_test_index.webp\" alt=\"Test Index\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Test Window Selection<\/h3>\n\n\n\n<p>The Test Window feature allows you to target new users by using GA&#8217;s timestamp cookie. If the test should be applicable to all users, leave this unchecked. However, to target only new visitors, check the box and select the relevant first-visit date range.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag04_test_window.webp\" alt=\"Test Window\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Start Date<\/h3>\n\n\n\n<p>This option becomes available when the Test Window is activated. It allows only users whose first site visit was on or after the selected date to participate in the test.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag05_start_date.webp\" alt=\"Start Date\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">End Date<\/h3>\n\n\n\n<p>This determines that only visitors whose first site visit occurred on or before the selected date are eligible to participate in the test.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag06_end_date.webp\" alt=\"End Date\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Domain Selection<\/h3>\n\n\n\n<p>Determine the test&#8217;s operable domain or subdomain. Nantu Tests utilise localStorage API to track user variation selections, therefore they are confined to a single domain.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag07_domain.webp\" alt=\"Domain\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Variations Table<\/h3>\n\n\n\n<p>Here, the different test variations can be established &#8211; both the name of each individual variant and its dedicated user traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag08_variations_table.webp\" alt=\"Variations Table\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Variation ID<\/h3>\n\n\n\n<p>For the variation ID, select from the available options: control, variation1, variation2, or variation3, etc. You can create up to 99 variations.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag09_variation_i_d.webp\" alt=\"Variation ID\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Variation Name<\/h3>\n\n\n\n<p>Enter a suitable name for the variation. To comply with GA4 custom dimension specifications, this name is restricted to 12 characters maximum.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag10_variation_name.webp\" alt=\"Variation Name\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Variation Weight<\/h3>\n\n\n\n<p>Adjust the selection likelihood for each variation. If all variants have equal weighting, there is an equal chance of selection for each. If a variant weight is double that of another, it will have twice the chance of being assigned.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/raw.githubusercontent.com\/wiki\/nantuapp\/nantu-gtm-template\/images\/abtest_tag\/nantu_a_b_test_tag11_variation_weight.webp\" alt=\"Variation Weight\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>QA Only Feature The QA Only feature is a useful tool for preventing unintended test launches for live site visitors. By selecting this checkbox, only individuals using the &#8220;nantu_mode=off&#8221; query parameter will be able to access the test. Experiment Name Enter a descriptive name for your experiment into the relevant field. This name is restricted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[8],"doc_tag":[],"class_list":["post-42","docs","type-docs","status-publish","hentry","doc_category-components"],"year_month":"2026-05","word_count":335,"total_views":"214","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"nantudocs","author_nicename":"nantudocs","author_url":"https:\/\/www.conversionteam.com\/nantu\/author\/nantudocs\/"},"doc_category_info":[{"term_name":"Nantu Components","term_url":"https:\/\/www.conversionteam.com\/nantu\/docs-category\/components\/"}],"doc_tag_info":[],"knowledge_base_info":[],"knowledge_base_slug":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nantu A\/B Test Tag - Nantu Docs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conversionteam.com\/nantu\/docs\/nantu-a-b-test-tag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nantu A\/B Test Tag - Nantu Docs\" \/>\n<meta property=\"og:description\" content=\"QA Only Feature The QA Only feature is a useful tool for preventing unintended test launches for live site visitors. 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