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JL
"I can't find what I need in the menu."
▶ User test · 3 of 5 testers
High nav item usage
Heatmap · confirmed
High quick-back rate
Analytics · confirmed
Tag all nav itemsEvent tracking instrumented
Nav redesign A/B test↑18.4%
Control3.09%
Variation 13.66%
Variation 1 won
↑18.4%conversion rate
↑24%revenue / user
↑30%engagement
$531K
projected annual impact
IteratePhase 2 nav test