ConversionTeam

Free Audit

ConversionTeam

Request a free audit(720) 443-1052‬
Case-Studies
Moving the needle image
Explore proven conversion rate optimization success stories across ecommerce, B2B, and education. Our case studies showcase significant wins including 207% conversion growth for a graduation retailer, 129% lift for a Fortune 1000 auto parts company, and transformative results for jewelry, medical supplies, and luxury brands. Learn how data-driven A/B testing, UX improvements, and strategic navigation optimization drive measurable growth. From product page enhancements to faceted search optimization, discover how our conversion rate optimization agency consistently delivers double-digit conversion rate increases through proven CRO methodology.

Case studies

B2B HR SaaS Solutions Enterprise

How We Boosted B2B SaaS Lead Generation by 12.6% With Simple CTA Changes

A leading enterprise HR SaaS platform saw a 12.6% increase in lead generation by transforming their CTA from a generic 'Get Started' to a consultative 'Talk to an HR Solutions Expert'. The test, which ran across 50,000+ users, demonstrated how aligning button messaging with B2B buyer expectations and adding contextual benefit statements can significantly impact conversion rates while maintaining brand standards. By moving from action-oriented to value-focused copy, the AB test delivered results at 96% statistical confidence.December 12, 2024
Read more
Crafting supplies arranged on a bright orange background including colorful buttons, yarn balls, beaded necklaces, scissors, felt sheets in rainbow colors, small bags of beads, and crafting tools. The composition features vibrant turquoise, pink, and yellow hues with organized clusters of similar items.
E-Commerce Crafting Supplies Retailer

How We Boosted Multi-Purchase Rate by 20% With a Smarter Welcome Series

Learn how an e-commerce crafting supplies retailer boosted multi-purchase conversion rates by 20% through a strategic welcome email series. By implementing a four-part automated sequence combining personalized offers, rewards program integration, and educational content, the retailer significantly improved customer retention and engagement while reducing unsubscribe rates. This case study breaks down the implementation, testing methodology, and measurable results that led to improved revenue per visitorNovember 14, 2024
Read more
Enterprise SaaS Vulnerability Management Platform

Form Placement Drives 27.8% More Conversions for Enterprise SaaS Security Leader

An enterprise security platform's product page wasn't converting trial form visitors effectively. Through strategic form placement and streamlined user paths, we helped them achieve significant improvements in both trial signups and revenue per user. See how thoughtful conversion optimization transformed their results while maintaining the detailed product information B2B buyers needOctober 17, 2024
Read more
$20 gift card with red bow
Leading Digital Gift Card Marketplace

Boosting Conversions Through Intelligent Navigation Redesign

Transforming a gift card retailer's navigation dropdown yielded impressive results: 5.2% conversion rate increase and $3.7M additional annual revenue. Our testing revealed that the simpler two-column layout dramatically improved user engagement and purchase behavior. This case study demonstrates how intelligent navigation design directly impacts e-commerce profitability through reduced cognitive load and improved user experience.June 12, 2024
Read more
Person giving red gift card with white bow to recipient
Gift Card Marketplace

Cross-sell Optimization Boosts E-commerce Conversion Rate By 6.6%

Learn how we increased an e-commerce retailer's conversion rate by 6.6% with strategic cross-sells. Our vertical "offramp" solution generated an additional $5.4 million in annual revenue by solving decision paralysis and keeping customers in the purchase funnel. See the proven techniques that outperformed traditional carousel designs with 94% statistical confidence.March 1, 2024
Read more
Leading eCommerce Retailer in the Jewelry Sector

A/B Testing in the Jewelry eCommerce Sector to Improve Revenue and Average Order Value

Our A/B testing strategies propelled this jewelry eCommerce brand to achieve a 24% conversion lift and over $14 million in incremental revenue. Get detailed insights on revenue optimization.January 17, 2024
Read more
leading house plans ecommerce company
House Plans eCommerce Leader

$5MM Incremental Revenue for Houseplans eCommerce Client

This leading house plans online business taps ConversionTeam to continually improve their customer experience & revenues. June 13, 2023
Read more
Custom house plans on mobile device showing architectural designs
Custom Home Designs Online Shop

Smart Mobile Search Redesign Drives 68.8% More Conversions

How a Strategic Mobile Homepage Redesign Led to 68% Conversion Growth A case study in data-driven mobile optimization that delivered remarkable results Looking for ways to boost your mobile conversions? This case study shows how strategic simplification of a home design company's mobile search interface led to dramatic improvements in user engagement and revenue. The Challenge Our client offers thousands of premium house plans online, but their complex interface was causing significant friction for mobile users. With mobile traffic continuously increasing, their conversion rate was stuck at a mere 0.12% - clearly indicating a problem with their search experience. The Solution Rather than a complete overhaul, we implemented three targeted changes: Replaced the technical "Advanced" tab with an intuitive "House Plans by Style" option Added compelling conversion-focused language: "Find the Perfect House Plan" Removed the unnecessary square footage filter to simplify the interface [Continue reading to see the impressive results and learn why this approach worked so well...]April 7, 2023
Read more
How a Simple Addition to the Product Page Boosted Revenues
Online House Plans Site

How a Simple Addition to the Product Page Boosted Revenues

This D2C house plans company improved transactions by 25% with one targeted change to their product page. See the exact modification that drove growth.December 2, 2022
Read more
Medical equipment store
Leading eCommerce site for Medical Supplies & Equipment

Facet & Filter Optimization Drives eCommerce Conversions

This eCommerce leader in medical supplies and equipment achieved a 10% rise in revenues per user with this one change. December 1, 2022
Read more
Jewelry TV Shopping Network
Jewelry TV shopping network

Jewelry TV Case Study: 5.2% More Sales with Portal Page Optimization

The Client The test ran in March of 2022.  This TV shopping network is a leader in the direct-to-consumer (D2C) jewelry market. It hired ConversionTeam in 2019 to increase the conversion rate via the Iterate Program. The Business Need The client has had success with a 2-level category page approach where there is a portal […]December 1, 2022
Read more
Cruise ship pool deck with swimming pools, lounge chairs, and Miami skyline in background
Leading North American Cruise Travel Agency

Social Proof Drives 41% Revenue Lift for Cruise Aggregator

A leading cruise tour aggregator with strong reviews wasn't converting their excellent reputation into sales. By adding TrustPilot reviews to their booking pages, they saw conversion rates jump 35.4% and revenue increase 41.2% during the test period. This case study explores how social proof at key decision points can dramatically improve booking performance.September 9, 2022
Read more
3D house model on architectural blueprints
House Plans etailer

How We Boosted Conversion Rate by 25% With Benefit Statements

In this case study, we show how strategic mobile UX optimization boosted revenue per user by 25% for a leading house plans retailer. By implementing a mobile-first welcome experience that clearly communicated value propositions, we achieved significant improvements in transaction rates and overall engagement. The data-driven approach delivered impressive results with 97.5% statistical confidence, demonstrating the power of early user orientation for high-consideration purchases in the custom home building market.August 28, 2022
Read more
Graduation degree celebration
Online State University

How to Boost Enrollments for Professional and Continuing Education

The Client This online state university offers online educational programs for undergraduate and graduate degrees as well as professional and continuing education certificates.  The Business Need While their online undergraduate and graduate offerings are popular, the client has noticed that not a lot of people are aware that they also offer professional certificates and badges. […]August 19, 2022
Read more
Auto parts
Fortune 1000 Auto Parts eCommerce Site

Auto Parts eCommerce Site Conversion Rate Increases 129%

This Auto Parts eCommerce Site is a Fortune 1000 Company and the nation's largest auto parts recycler with more than 300 facilities in five countries. With the country's largest and best-organized inventory of used auto parts, it offers direct sales of their parts online through their eCommerce store. The Business Need This large company had […]August 18, 2022
Read more
Durable office chair glass mats
Vitrazza

How Aspiration Messaging Boosts Purchase Conversion Rate

This luxury glass mats brand balanced aspirational & utilitarianism to boost purchase conversions.August 18, 2022
Read more
Paper cutout illustration of female reproductive system in pink tones on pink background
Premium Metropolitan Women's Health Center

Strategic Form Testing Increases Patient Signups by 30%

A premium women's health center sought to improve patient acquisition through their website. Through strategic form optimization and A/B testing, we transformed their underperforming contact form (2.17% conversion rate) into a 29.7% more effective patient acquisition tool.November 17, 2021
Read more
Paint brush creating vibrant purple and orange watercolor blend
Premium Industrial Coatings E-Commerce Retailer

90% Conversion Boost: The Power of Customer Review Positioning

A/B test for a premium industrial coatings retailer revealed a surprising insight: displaying 5-star customer reviews outperformed technical durability messaging by a staggering 90.2%. Even for highly technical products like marine and pool paint, social proof proved more persuasive than performance specifications. This case study demonstrates how proper review positioning can dramatically impact conversion rates and revenue, challenging conventional wisdom about marketing technical products. Find out how we implemented this strategy and the specific results we achieved.June 18, 2021
Read more
Pink stethoscope with women's reproductive health diagram and orchid on peach background
Metropolitan Women's Health Specialists

Text Messaging Strategy Drives 27.6% Jump in Patient Engagement

For a premium women's healthcare practice, we tested increasing the prominence of text messaging options in their website header and contact page. This simple UI change - making the existing texting option more visible alongside phone numbers - yielded impressive results with a 27.6% increase in lead form conversions. The test demonstrated how better visibility of alternative contact methods can significantly impact healthcare lead generation.June 10, 2021
Read more
Historic Home & Fashion Retailer

Simple Free Shipping Test Drives 8.2% Conversion Boost

How Strategic Shipping Promotions Boosted Our E-commerce Conversion Rates A data-driven case study on effective multi-touchpoint shipping messaging Free shipping continues to be one of the most powerful incentives in e-commerce, but how you communicate these offers can dramatically impact their effectiveness. Our recent optimization project revealed surprising insights about how new visitors respond to shipping promotions across their shopping journey. Key Insights Our data revealed new visitors responded exceptionally well to shipping promotions. The multi-touchpoint approach created consistent engagement opportunities throughout the customer journey. Analysis showed three key success factors: New visitors engaged strongly with shipping messaging Consistent promotion across touchpoints boosted both conversion rates and average order values The message resonated across all devices [Continue reading to discover our recommended implementation strategy and see the impressive results...]February 11, 2021
Read more
1 2
Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency Case-Studies - ConversionTeam CRO Agency